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Firefox 3.5 Launch: Video Workshop

By on May 19, 2009 in Community, firefox

All month long the marketing team here at Mozilla has been hosting a series of workshops to get people mobilized for the upcoming Firefox 3.5 launch. Speaking of hosting, check this out.

And tomorrow, Alix Franquet and I will join the fun with a short presentation on how you can use videos to help spread the word.

Here’s a quick look at what we’ll be covering:
* How videos (especially community-created ones) help us spread Firefox
* The channels we use to share these videos
* Filming tips
* Technical tips
* Update on the My Firefox, My Words project
* Grand unveiling of a new community marketing campaign called “Fastest Firefox”. I think you’ll like this one.

The workshop is at Wednesday, May 20 at 9:00 am PDT/16:00 UTC. Here’s how to join us:
* Dial +1.650.903.0800, followed by 92# and then 7391#.
* Or, you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#.
* If you’re outside the US, use Skype to call in with the toll-free number listed above.
* If you can’t join the call — but want to ask questions — you can join us in #marketing on IRC (irc.mozilla.org).
* You can also follow along (with sound and video) on the Air Mozilla marketing channel.

Don’t miss the action…hope to see you there!

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Mozilla Creative Collective: Logo Complete!

By on March 27, 2009 in Community, Design, Mozilla, PlanetMozilla

The Mozilla Creative Collective is a newish project designed to organize and grow our budding visual design community. When the site launches later this year it should be a pretty awesome place for designers to share their work, make new connections and help spread the word about Firefox, Thunderbird and the other Mozilla products.

Of course, any visual design community needs a cool logo, which is why we asked Studio Number One to help us out. And, any open visual design community needs to get people as involved as possible in processes like these, so I’ve been posting each round of the comps for everyone’s feedback.

After all that, we finally have the *official* Creative Collective logo (see below). I’m really happy with how it turned out…big thanks to Studio Number One for their work, of course, but we also owe a huge debt of gratitude to the dozens of people who offered their comments (both good and bad) along the way. This is a great example of what an open process can achieve…your input had a tremendous impact on the final look of the logo. Thank you!

So, what’s next for the Creative Collective?
* Main thing right now is to nail down the full scope and functionality of the site. We’re putting the final touches on the wireframes with Airbag right now, and Tara will be sharing some details soon on some of the features we’ll be including to make participating in the Creative Collective as fun as possible.
* After wireframes, we’ll move on to the design…will be interesting to see how the logo ends up influencing that.
* Then, Ryan Doherty and our amazing WebDev team will have to build the site…no small task, but they’re more than up to it.
* If you want to follow along (and contribute along the way), then sign up for our email list or follow us on Twitter. Otherwise, just get ready to flex those creative muscles!

Mozilla Creative Collective: Logo Complete!

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Announcing the Mozilla Creative Collective

By on February 2, 2009 in Community, Creative Collective, Design, Mozilla, PlanetMozilla

As I’ve mentioned in the past, building up Mozilla’s visual design community is one of my (and Tara’s) top priorities for 2009. There are already designers out there doing good work, of course, but the larger scale possibilities are nearly limitless if we get more organized and continue to bring more people into the fold.

With that in mind, I’m excited to announce the Mozilla Creative Collective hosted on our brand new WordPress server.  The idea is to build on what we started with past projects like the Firefox 3 T-shirt Contest and the Community Store by creating an online hub where our community activity can take place.

In some ways this is inspired by the concept behind wartime propaganda posters (although I should be clear that this is neither war nor propaganda): using widely distributed and well-made art to convey a message. In this case, we want to make it possible for people to cover the web with art inspired by Firefox (and other Mozilla products). We also want to create an online social environment where designers and non-designers alike can connect and collaborate in a positive, communal atmosphere.

Right now we’re still in the planning stages and are dreaming big. One way we want to encourage participation is by building in functionality that allows for regular design challenges. For example, we might issue a challenge to create art that represents Firefox’s speed, with the ‘winner’ to be determined by the ratings provided by others in the community.

Another component would be a job board of sorts, where non-designers can request design work for their Mozilla projects. The idea is that a student in India who’s hosting a download party at his college’s computer lab could request a design for a promotional flyer and have it be created by someone in, say, Poland. Then, that design could be posted publicly and be reused by community members for their own campaigns.

You can read more details about our plan on its wiki page. It’s ambitious and will be a lot of work, but should be a fun process. We’ve enlisted Airbag Industries to help us design the site, and of course the amazing Mozilla Web Dev team has proven time and time again that they can build literally anything that we can dream up.

Lastly, if you like the sound of this and want to be more involved with the Mozilla visual design community, I highly recommend signing up for our mailing list. I’ll be blogging more about this project, of course, but the list is a good way to stay very up-to-date on all the latest happenings.

That’s it for now…more to come!

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Calling All Designers, Doodlers and Other Creative Types

By on December 17, 2008 in Community, Design, Mozilla, PlanetMozilla

The term ‘community’ gets thrown around a lot at Mozilla, and with good reason: the community really is Mozilla. Without it we never would have built a browser that went from zero to 20% worldwide marketshare in just four years, we never would have served up one billion add-on downloads and we never would have set a world record with the Firefox 3 launch (among many other accomplishments).

So, following the successful examples of our developers, localizers, marketers, QA testers, etc we’re going to be making a major push to organize and grow our visual design community. I’ll share more details soon – including our plans to create a new site for posting and sharing your artwork – but if you’re curious to learn more the first thing to do is sign up for our new design mailing list.

Of course, there already is a Mozilla design community – just look at the 3,500+ people who participated in our Firefox 3 t-shirt contest or Google around for Firefox art – but there’s so much more that can be done. This is an entirely new way we can put our greatest advantage to good use, and we should get a lot of cool stuff to look at, too. The possibilities are incredibly exciting.

In the meantime, here’s that mailing list link again (we promise not to spam you!). More to come…

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