Firefox 3 Is Here, and So Is the New

Any piece of software as undeniably awesome as Firefox 3 deserves a pretty great vehicle for sharing it with the world. With that in mind, we set out more than eight months ago to completely redesign, and I’m happy to report that, after a few hiccups, both the new site and new software went live together this morning.

Firefox 3 Is Here, and So Is the New

We’ve launched a new version of the Mozilla site with every major Firefox release to meet the changing needs of the product and our growing audience, and our goals for this latest edition were pretty lofty. As Firefox has matured into a mainstream product used by more than 170 million people around the world every day, we needed a site that could communicate the many benefits of Firefox 3 to people of all levels of Web expertise. To do that, we enlisted the Royal Order of Experience Design out of Chicago to help us blow up the old and start from scratch.

I’ll blog about certain areas of the site in more detail over the coming weeks, but for now here’s a quick overview:
* A completely new look & feel. I blogged about this a bit already, and will do so more soon, but for now I’ll just quote our objective from the original design brief:
“The site design absolutely needs to embody our unique, unconventional and extremely un-corporate nature…while still being professional, informative and useful, of course. It should be clean, but not boring; modern, but not tied to any short-term trend. It should be friendly and accessible enough to communicate the details of a high-tech product without feeling cold and technical. It should convey our passion for and faith in the power and potential of the web. Lastly, it should have a sense of fun and playfulness – we’re serious about what we do but we don’t take ourselves too seriously.” 
* A significantly expanded section devoted to all things Firefox. The main Firefox page (aka serves up different content depending on which browser you’re using (Firefox 2, Firefox 3, IE, Safari, etc).
A detailed Firefox 3 features page, full of screenshots, illustrations and user-friendly copy explaining all the goodness.
A short overview video aimed at explaining the high points of Firefox 3 to new users. (warning: beware of ninjas)
* In-depth pages describing Firefox 3 securityadd-ons and our concept of “100% organic software.”
* A tips & tricks page with helpful hints for Firefox users of varying levels of expertise. (As I noted a few months ago, we’re always looking for more content here, so please share your favorite secrets!)
New in-product pages to make sure the experience between the site and the software is as seamless as possible.
* A directory of other key Mozilla sites to give people a window into our world (think of this as the Yellow Pages for potential new community members).
An expanded Press Center, complete with b-roll video, a downloadable reviewer’s guide and other goodies.
* A “What is Mozilla?” page to communicate the various nuances of the Mozilla Project and our mission to new users.

As with any project of this scale, there are literally dozens of people who deserve a big share of the credit, but I’d like to single out a few in particular:
The Royal Order – Tim Hogan and his team have been our partners throughout the entire process and have consistently amazed me with their ability to not only translate some of my more esoteric design requests into reality, but to deliver a final result that was always much better than my own vision. Also, although many highly skilled design agencies either lack the interest or ability to get down in the weeds and focus on the little things, the Royal Order guys spent hours pushing pixels and working with our dev and QA groups to make sure all the details were exactly right.
Delicious Design League – we asked them to create illustrations that would not only serve as the main visual element of the site, but would also somehow represent everything we like about the internet as a whole. Kind of a big task. Not only did they succeed, but they did it in a way that makes me smile every time I see their work. Incredible creativity from these guys.
Steven Garrity & silverorange – a site is only as good as the people building it, and Steven and his team handled every crazy curveball we threw at them (and there were many) with skill and aplomb. Longtime Mozilla collaborators, they brought their contributions to a new level this time and delivered a site that really shows off some of the best aspects of the open Web.
Stephen Donner – by my count, there have been at least 217 bugs filed as part of the redesign, and Stephen has been on top of them all. Without his dedication, attention to detail and all-around QA expertise there’s no way this project ever would have come together.
Pascal Chevrel and our localization community – the work these guys have done is nothing short of astounding. Despite already having their hands full with things like Download Day and Firefox 3 itself, Pascal and his team found the time to localize more than 2,800 pages and 800 screenshots for and its various international varieties. Think about that for a minute!

I’d also like to give shoutouts to Alix Franquet for helping with the video, features and tips & tricks pages; Elise Allen for her copywriting on the features page; Mike Beltzner for his input on the in-product pages; Wil Clouser for his all around web dev gurudom and Paul Kim for his overall wisdom and perspective. Plus, all the beta testers who offered their comments along the way. And, apologies to all the many worthy people whose names aren’t listed here…it was a true team effort all around.

Finally, if you’ve made it through this entire epic post, go download Firefox 3 and help us set a world record!

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