Every major Firefox update is referred to by a code name during its pre-release period. The names come from major parks around the world…Firefox 1.5 was Deer Park, Firefox 2 was Bon Echo, and Firefox 3 is Gran Paradiso.
Gran Paradiso is well underway, of course, so it’s time to give it a visual identity of its own (for comparison, here’s the Bon Echo identity). The name evokes images of travel from an earlier, more glamorous era so we decided to center our campaign around a vintage travel theme.
The first step was to bring our fictional place called Gran Paradiso to life in the form of a poster by artist Steve Forney. The final art is below (makes Gran Paradiso look like a pretty pleasant place to hang out, if you ask me)…we’ve printed up posters, created desktop wallpaper and are planning other surprises for the next few months.
One really important thing to keep in mind is that this is strictly an internal campaign, meaning it’s purely for the enjoyment of everyone in the Mozilla community who’s working on the Gran Paradiso project. It’s most definitely not intended to be promotional or customer-facing in any way.
So, without further ado, welcome to Gran Paradiso (click for a larger image):
